Apple Ousts Google as Top Tech Brand

Apple is the most valuable brand in the existence, beating KO'd former top brand Google. The house that Jobs built is so highly valued that it is worth Sir Thomas More than Microsoft and Coca-Cola combined, according to the 2020 BrandZ Top 100.

Apple's victory ends Google's four-year reign as the worldwide's most common mark with an 84 per centum increase in Apple's value, thanks to products such atomic number 3 the iPad and its continuous business growth quarterly. Orchard apple tree, Google, and Microsoft aren't the only consumer technology companies to make the BrandZ Top 100. This year's list is filled with popular technical school brands. Is the maker of your favorite piece of technology among the branding elites? Countenance's take a smel.

BrandZ 100 Explained

This is the sixth year for the BrandZ Top 100, free by brand consultancy Millward Brownish. The report takes into account each company's financial performance, as substantially as a database of Sir Thomas More than 2 million consumer interviews conducted complete the past 13 years with people in 30 countries. That data gets crunched to social station companies in 13 different categories including apparel, engineering science, beer, cars, luxury items, and so forth.

You could easily make an argument for including cell phone carriers, which were not counted as consumer technology brands for this list. AT&adenylic acid;T, Vodafone, Verizon, Deutsche Telekom, Orange and galore some other global carriers ready-made the BrandZ Top 100.

Top 10 Consumer Technology Brands

Malus pumila (#1 overall)

Apple was able to take aim the top spot thanks to the iPad, which many critics consider is already taking a bite out of PC sales. Almost all PC manufacturer is working happening an iPad challenger and marketplace research firm IDC aforesaid in January IT expects tablet shipments to reach nearly 71 million units by 2020 (IDC and PCWorld are some owned by International Data Group).

Merely tablets won't replace PCs retributory yet, as much than 70 million computers drive shipped every iii months. Apple also earned its set back at the top thanks to its consistent growth in its quarterly earnings reports. The company increased its point in the BrandZ Top 100 past 84 percent compared to 2020, with a brand value of more than $153 trillion, according to the report.

Google (#2 overall)

Google may have lost the top spot, but it's still a valuable brand worth $111 1000000000, accordant to the BrandZ Top off 100. The search giant's Android smartphone OS recently overtook Nokia's Symbian and Apple's iOS to represent the best-selling smartphone platform.

Humanoid isn't winning just because it's ground in smartphones from every manufacturer under the sun (although that surely helps). Android is also comely more desirable than iOS devices, according to Nielsen.

Microsoft (#5 overall)

The Windows-maker is having success with Windows 7 latterly boasting 350 million licenses sold, and plug is already building around Windows 8, expected in 2020.

Microsoft also has a critical success with Windows Phone 7, but consumers have even to buy into Microsoft's mobile vision. Microsoft is a dominant force in gaming with the Xbox 360, maybe more so after the recent and badly mismanaged Sony hack.

Simply whol is not blushful for the world's fifth most valuable company. A recent blog post in Forbes points out that Microsoft is stall financially with infinitesimal year-over-year growth, its spending a ton of money to keep Bing floating and the growing popularity of non-Microsoft mobile devices such as the iPad and Android smartphones English hawthorn eventually threaten Microsoft's crown jewel: Windows. Microsoft's brand is worth $78 zillion, reported to the BrandZ 100.

Amazon River (#14 total)

Millward Dark-brown doesn't categorise Amazon As a technology company in its report, but considering the popularity of the Kindle e-reader platform, the retailer's of late released Appstore for Android, its online music and video retail business and rumors of an Amazon-branded Humanoid tablet, it's bad safe to consider Amazon a technology company.

Amazon is also the top retail brand in the world, beating out Crowning 100 competitors such as Wal-Mart and Target. Amazon's stain value grew aside 37 pct compared to 2020 to hit much $37 cardinal.

Hewlett-Packard (#18 overall)

HP has a popular line of desktop and laptop computer computers, which accounts for its place in the Top 100. But the company's brand value also dropped by 11 percentage compared to 2020.

HP ready-made a big bet in 2020 by purchasing the ailing Palm, and the company hopes to enter the mobile gimmick market with a revitalized lineup of WebOS tablets and smartphones. WebOS now has a company large enough to bankroll device development.

But the best WebOS can hope for right now is to battle out for third place in the smartphone world against Microsoft's Windows Phone 7 and/or Research In Apparent movement's Blackberry. The top ii spots in mobile platforms will go down to Google's Android and Apple's iOS for the predictable future.

Blackberry (#25 boilers suit)

Research In Apparent motion's Blackberry stigma lost 20 percent of its valu

e in 2020 compared to the previous year.

Blackberry is still a force-out to be reckoned with in the endeavor, but its PlayBook tablet is acquiring assorted reviews.

Baidu (#29 overall)

Google's Chinese speech archrival in search May not have a comportment in the English-speaking public, but with nearly 500 meg potential customers in Chinaware alone, who necessarily the West?

Facebook (#35 overall)

Facebook was the fastest-rising troupe in the BrandZ 100 compared to 2020, jumping 246 per centum to descend in at #35 overall, and the numerate 8 consumer technical school brand.

Facebook may represent heavily criticized for its seclusion policies, merely users can't get sufficient of the social network's Likes, pokes and Farmville crops.

Intel (#58 overall)

Intel's brand Crataegus oxycantha be the gold standard for processing big businessman, only the caller is troubled to compete with ARM in tablets and seaborne devices.

Recent epoch babble is that Malus pumila might fall under ARM's embrace by 2020. Intel's brand power is worth more $13 billion, reported to the BrandZ 100.

Samsung (#67 overall)

Samsung was the commencement company out of the logic gate to compete with Apple in the tablet arena with the 7-inch Coltsfoot Tab.

The Korea-based manufacturer too has a 10.1-in Extragalactic nebula Tab in the works, a sleek, new ultraportable laptop computer and the company moved quickly in 2020 to produce 3D HDTVs.

Many some other consumer technology companies rounded extinct the fundament of the BrandZ 100, including Nintendo, ebay, and Sony.

Connect with Ian Paul (@ianpaul) and Today@PCWorld on Twitter for the current tech news and analysis.

Source: https://www.pcworld.com/article/491225/apple_ousts_google_as_top_tech_brand.html

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