Pentax has announced the Optio M90, a 5x zoom meaty camera. The lens on the 12 megapixel camera offers a zoom range equivalent to 28mm to 140mm. Pentax says it includes improved face recognition, forth with grin capture, glimmer detection and twenty scene modes. The M90 features a 'soft-feel' rubber cease over an aluminium body. The M90 will but be available in Europe.

Press release:

5x Wide-bending Zoom, Smooth touch on, Smooth price

PENTAX Imaging Systems is pleased to denote the launch of the PENTAX Optio M90, a standard-class, lightweight compact digital camera that is equipped with advanced basic functions.

Thank you to its ease of employ, the Optio M90 is the perfect selection for a variety of photography scenes and modes.  Key features include a sophisticated metal rubber coated soft-bear upon exterior, a loftier-definition sensor of approximately 12.1 megapixels, a large and easily-viewable ii.7'' LCD monitor, as well as an upgraded optical wide-angle 5x zoom. Furthermore, the Optio M90 has been designed to produce beautiful photography with minimal effort through a multifariousness of upgraded features including aan improved confront recognition function, grin capture and blink detection modes, and further advancement of the scene modes – 20 in full, including the Machine-Panorama, Backlight and Copy modes.

The Optio M90 is also available in two colours, black and burgundy ruby, assuasive users to select their preferred style.

Major Features 1. Wide-angle optical 5X zoom lens in a compact body
The Optio M90 features a very compact torso that fits into the palm of a mitt and houses an optical broad-angle 5 times zoom, where an angle of view equivalent to approximately 28mm to 140mm in 35mm format can be achieved. This bending view makes information technology possible to capture a  full group of people or whole architecture in the frame, without needing to step backwards, and to zoom farther when taking photos of landscapes, commemorative photos and portraits. The Digital Zoom of 5x extends the zoom range to enable high-magnification zoom photography equivalent to a maximum of approximately 25x.

2. New soft and sophisticated texture
The Optio M90 is stylish and detailed in design with an aluminum alloy torso coated by a soft-feel rubber texture.

3.   Approximately 12.1 effective megapixels for high-definition images
The effective pixel count of the Optio M90 amounts to a high definition of approximately 12.i megapixels. In addition, clear and high-quality images can exist achieved through a high-performance PENTAX lens. Articulate prints of detailed areas, are possible even when photos are stretched out to large sizes.

 4. Automatic functions for easy camera operation
The Optio M90 features the avant-garde Motorcar Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject'due south lighting and other conditions. In add-on, there are another 20 scene modes, which include the Auto-Panorama style for composing photographs into one panoramic picture show, a Backlight mode to capture perfect pictures even with sun in the background, a Copy mode , which acts as a mini-scanner, and a Auto-tracking manner to follow and focus on the bailiwick fifty-fifty if it moves out of the centre of the frame.
The Optio M90 too features the upgraded Confront Detection AF & AE function, also equally the Smile function which automatically releases the shutter the instant it detects the subject's smile, and the Blink detection mode, which warns the photographer when the discipline'due south eyes close at the fourth dimension of shutter release.

5. Other features
ane)  Large 2.7-inch colour LCD monitor with approximately 230,000 dots, treated with AR (Anti-Reflection) coating to minimise reflections
2)  High-sensitivity anti-shake way of ISO 1600, to minimise camera shake and subject shake at indoor events and for fast-moving subjects
half dozen)  Movie-clips of 640x480 pixels, 30 frames per second
7)Photographic camera supplied with a Lithium-ion battery and a charger
8)  The Multi-Outburst shooting fashion: takes 16 VGA-size pictures at a maximum speed of approximately fourteen.6 images per second and creates a contact sheet
9)Arcsoft MediaImpression ii.0 for PENTAX epitome viewing, editing and filing software included (compatible with latest operation systems, including Windows 7 and Mac Bone X 10.6)

Dimensions 9.9 x v.viii x 2.3cm
Weight (excl li-ion batt) 116g

Price
RRP £199.99

Availability
Mid June 2010